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Reserve a Company Name

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How to Reserve a Company Name

Once you've confirmed your chosen name is available, the next step is to officially reserve it. However, the process differs slightly depending on whether you’re ready to register the business or just want to secure the name.

1. Reserving Without Immediate Registration

If you’re not ready to register a full business but want to protect your name, the UK doesn’t have an official name “reservation” system, as some countries do. Instead, you might consider these alternatives:

  • Register a Trademark: Registering a trademark with the IPO gives you exclusive rights to your brand name and can effectively reserve it until you’re ready to officially register the company.

  • Set Up a Dormant Company: Some entrepreneurs establish a dormant company that does not immediately start to trade. This step ensures the name is tied to you legally, even if you're not yet operating the business.

  • Buy the Domain Name: Securing the domain name prevents others from using it and establishes your online presence. It’s a simple way to informally “reserve” your name until you’re ready to proceed.

    Domain Name Search

    Use our domain name search tool to find available names for your business.

2. Registering the Company

If you're ready to move forward and register your company, you can officially secure your company name with Companies House.

  1. Complete the Company formation Process: You’ll need to file for incorporation with Companies House, which involves filling out the required documents, paying a small fee, and selecting your official company name.

  2. Registration Fees: For standard registration, Companies House charges £50 if you register online .

  3. Confirmation of Registration: Once registered, Companies House will confirm the name is reserved under your business, and it will be visible on the public Companies House register.

This registration officially secures your company name, meaning no other UK business can use it.

Naming Rules to Keep in Mind

Choosing a company name involves a few restrictions. Here are some key UK regulations on naming:

  • Uniqueness: The name must be sufficiently unique to avoid confusion with other registered businesses.
  • Use of Sensitive Words: Certain words like “Trust,” “National,” and “Insurance” are restricted and may require additional documentation.
  • Avoid Offensive Language: Any offensive or harmful language is not permitted.
  • Include Legal Structure: If you’re forming a limited company, your name must end in “Limited” or “Ltd.”

Familiarizing yourself with these rules early in the process will help you avoid delays or issues with Companies House.

Tips for Choosing a Strong Business Name

Selecting a name that’s memorable and professional is essential. Here are some tips for creating a brand name that stands out:

  • Be Unique and Descriptive: Your name should reflect what you do, while being distinct enough to stand out from competitors.
  • Keep It Simple: A simple, easy-to-spell name makes it easier for potential clients to find you.
  • Think Long-Term: Choose a name that can grow with your business. Avoid limiting yourself to specific products or locations unless it’s integral to your brand.
  • Check for Similar Names in Your Industry: If there are companies with similar names, consider modifying your idea to avoid confusion.

What Happens After You Register?

Once you’ve registered your name, you can start using it for all business-related activities. Here’s what you can do with your new company name:

  1. Open a Business Bank Account: A registered name is often required to open a business bank account.
  2. Register for Taxes: Register with HM Revenue and Customs (HMRC) for taxes, which is essential for operating legally in the UK.
  3. Build Brand Presence: You’re now able to develop your brand publicly, from setting up a website to creating marketing materials.

Conclusion

Reserving a company name is a vital step in starting your small business in the UK. It helps protect your brand, ensures compliance with legal standards, and gives you a strong foundation to start building your business. By following the steps outlined in this guide—checking availability, considering alternative “reservation” methods, and officially registering with Companies House—you can secure the perfect name and confidently move forward with your business plans.

Taking the time to choose a name that resonates with your audience and aligns with your goals will set you up for long-term success. Now that you know how to reserve a company name, you’re one step closer to launching your dream business in the UK. Good luck!

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