My team can build you a website that will promote your window cleaning company
And don’t forget to add all reviews and comments to your website – I can’t stress highly enough how important reviews are.
We all rely on those Google reviews and recommendations when we need a service, product or trade, so make sure they are clearly visible on your site.
A lot of your business will come from clients recommendations. Make sure these reviews are on your website and monitored frequently.
We have already mentioned this (a lot!) but it is vitally important.
Always ask for References and Reviews on your website and apps, this will boost your online presence rating.
Start with your friends and family if you have cleaned their windows.
It’s very common to work with other trade professionals. Do you have links already to builders or landscape gardeners? Once a job is finished you can come in a clean the windows and doors and jet wash the surrounding drive etc.
How about contacting local estate agents! House sellers like to keep unlived in properties clean and tidy for that great curb appeal!!
These are all important mutually beneficial relationships.
Ask if you can leave your business cards or leaflets in local supermarkets, DIY and hardware stores etc.
Make sure you have any additional services mentioned on them.
If you start to employ staff, collect customer feedback. Customer engagement and customer retention really matters, get in touch with your customer and listen to their views. This will also really help you to create trust among the customers.
Trade fairs such as The Cleaning Show and Cleaning Expo are perfect places to network. Try new equipment, pick up tips and build up relationships with suppliers.
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Design an eye-catching logo
Your logo is an important aspect of your brand identity, so it’s essential to design a logo that represents you and your business and can be used everywhere, including your workwear, vehicle, business cards and leaflets.
Have you thought about adding QR codes to your marketing material? With a click of their mobile phone, customers can fill out a request form or write a review by using a QR code.
Add a QR code to your works vehicle, magnetic signs are perfect for this. Potential consumers passing by can immediately scan for further information about your services.
QR codes are perfect for business cards, giving website links, tips on maintenance or basic DIY. They are also an easy way to get that all-important customer feedback and can be added to invoices and receipts that go directly to your review page.
Why would a window cleaning company use social media?
Social media platforms such as Facebook, Twitter/X, Instagram and TikTok can be powerful marketing tools for your business.
Shout out loud what makes your business unique! Whether it´s using eco-friendly materials or having a 24 hours emergency service.
Whatever if it is, make sure you are getting the word out there.
Join local business Facebook groups or similar platforms to promote your business and connect with potential customers.
You can also create social media pages for your business and post regular updates, photos and promotions to attract more customers.
Running competitions on social media is a great way to create more interest in your business. Remember to make it simple and quick to enter. Offer a house window clean as a prize or gutter clearing and cleaning in the autumn months
Remember not everyone uses social media, so stay visual in your area with leaflets though letterboxes and posters too.
Also join online directories, many people rely on them for finding tradespeople.
There are many apps available that can help you manage your business more efficiently. They can be used for booking, saving customer details and receiving payment.
Project management software will be vital especially as your business starts to grow. Companies such as Asana, Clickup, Monday.com and Zoho all offer good packages that will help you take control of your business and keep those bookings running smoothly.
By implementing these marketing strategies, you can attract more customers, improve your brand identity and grow your business.
Other formalities
There are other formalities that you will need to complete before you can start trading successfully.
Open a bank account
You need a separate business bank account for your business whether it’s a sole trader or limited company.
Keeping your personal and business finances separate is crucial for several reasons. It simplifies accounting and bookkeeping, making it easier to track business expenses, income, and tax obligations. It also helps demonstrate financial transparency, which can be important for legal and tax purposes.
How about a contactless card payment machine? No carrying lots of change around with you all day. There are plenty on the market now and easy for you and your customers to use.
You will need Insurance.
Window cleaning isn’t the highly dangerous profession it was in the past. Today with the use of water fed poles, great heights can be reached working from the ground. Whilst speed and safety have improved, knowledge of these new systems is needed to run a profitable, reliable business. And accidents DO happen.
There are lots of companies offering their services so have a good look around and take their advice.
Public liability insurance is crucial to protect yourself and your customers, providing cover against injury or accidental damage to their property.
If you employ someone Employers’ liability insurance is essential to cover any injury and illness sustained whilst whilst being employed by you,
Then there is insurance for your equipment and tools, protecting you from theft, damage and loss.
Make sure your insurance company knows your vehicle is a works vehicle. And make sure your eye-catching logo and your contact details are prominently displayed!
Provide a reliable and trustworthy service
Conclusion
We´ve established that starting a window cleaning business is low cost and can give you a great income fast! Before starting, it’s important to conduct thorough market research, create a detailed business plan and consider how you can differentiate your services from local competitors.
With property development continuing to grow, there´ll always be plenty of glass to clean. And depending on your needs you can keep it as a small enterprise or expand with time.
Think outside of the box and never underestimate the power of networking and forming partnerships within the local area. Collaborating with complementary businesses, such as estate agents or property management companies, can significantly expand your client base and lead to lucrative, long-term contracts.
The key to longevity in this competitive field lies in the ability to adapt to market changes, maintain exceptional customer relations and continually upgrade your skills and equipment.
When clarity matters most, find out more and contact my team. Let´s get your new business off to the best start!